Headline Writing Tips - Using Power Words, Part I

The headline is the most prominent part of your story. The reason for this is that five times more population read a headline than the body copy of a story. Think about how you read a newspaper or a magazine. Most likely you scan the headlines and only read the news stories and advertisements that have a headline that catches your concentration and interest. That is why writing an concentration grabbing headline is so vitally important.

Writing headlines is a skill that you will learn with institution and patience. It is worth the work of writing good headlines, because one headline can out produce other headline by as much as 1800% with no convert in the body of the story at all. That means that a promotion which made ,000 could have made as much as ,000 just by changing the headline. Suddenly, a promotion that could have been unsuccessful has the inherent to be a real moneymaker.

Todays World News Headlines

An effective headline will capture the reader's concentration and generate a desire to continue reading your story. For this reason, your headline is the most prominent part of your message. Without your headline driving population to read your message, you will not have readers. You may have written the most fabulous message ever, but it will produce nothing if your headline does not capture the reader's interest and desire to act. Headlines have the power to tap into your emotions, wants and needs. Uncomplicated words can have a important psychological impact on you. When you see or read something that caters to your desires you tend to act on that desire to satisfy it. You feel that you must read on to see how the website is going to help you.

With this in mind, what should the headline say or do to attract attention? A good headline will attract attention, be easy to read, and generate adequate curiosity to cause a reader to continue on to the rest of the story. Use strong "power words" like Free, Breakthrough, Sale, and Secret. Simply using words like these along with words like Shed and fabulous will generate a strong sense of emotion in the reader. They will come to be intrigued by the words and convinced to read on. The effect these power words have is almost hypnotic. Other power words such as Discover, Build, Learn, Fast, and Sell also encourage the reader to stay on your page and read more of your story.

Headline Writing Tips - Using Power Words, Part I

Recommend : todays world news headlines