The News issue Idea facility

Sunday, February 20, 2011

Gaining publicity straight through the media can position your small enterprise as a very credible enterprise, and can position you as an expert in the field in which you operate. The challenge for many small enterprise population is generating ideas that the media will positively pick up on and be concerned in running a story about. Instead of sitting in front of a computer screen staring at a half-written news issue and waiting for inspiration, you should sit down in front of the "News issue Idea Factory" - the 6 o'clock news.

Think about it. The job of any good local or national newscast is to notify the viewing group of what is going on in the world nearby them, and to furnish stories that are of interest to viewers.

Todays World News Headlines

Isn't that exactly what you're trying to do? After all, the media is only concerned in stories that they feel their viewers will find interesting. So why not start your study by becoming a viewer and finding out what issues are affecting the public, and then determining if your enterprise could contribute some facts or a point of view to a single news item.

Keep in mind that when an issue emerges on the news, it's not normally a one-night story. There will be succeed up stories and opinions offered on the news stories of today in the days to come. By watching the News issue Idea facility today, you can find out what tomorrow's succeed up stories will be, and aim to be a part of them if they fit with your business.

Watch for the Hook - When you're watching the News issue Idea Factory, keep an eye out for news items that are somehow connected to your business. You're finding for a "hook" that you can grab on to, using your expertise and understanding as a enterprise owner and a branch matter expert to contribute to the story.

Here's an example: the news reports that traffic is 50% heavier since the local transit union went on strike. Drivers are frustrated and rush hour is dragging on for hours each morning and night.

If you're a mechanic, you could contribute your expert conception on the further strain that sitting in traffic puts on your car, and what drivers can do to safe their speculation straight through car maintenance.

If you're a Chiropractor, you could contribute your expert conception on what drivers can do to preclude back pain caused from sitting so long in their vehicles.

If you operate a restaurant, you could notify the media that you're contribution morning meal specials before 7Am in the morning, for those population finding to beat the traffic into the city. (If you have a local "morning show", there's a good occasion they'd set up shop right in your bistro to capitalize on your idea and to talk to frustrated commuters.)

If you can hook your news issue in to the news of the day, you will likely get the attention of your local media outlets and the 6 o'clock news. I call it the News issue Idea facility because as you watch the 6 o'clock news, story ideas for your enterprise are positively being cranked out right before your eyes.

Be Responsive - You should have a plan for your marketing and your group relations activities, that guides you throughout the year. However, there are times when you need to react quickly. When a golden occasion for a story idea comes along, take full benefit of the situation and get in touch with a reporter or producer, Now.

Let's take someone else example. If you own a enterprise that sells home alarm systems and a rash of home break-ins is topping the local news in your area, you need to react quickly! In a case like this, a news issue may not be as foremost as plainly making caress with a reporter and letting them know that you're available to contribute to any story they might be running about how their viewers (or readers) can safe their homes. Offer them a list of home protection tips, or a walkthrough on how much work is complex in installing an alarm system, or a breakdown of how the systems positively work.

Remember, the media needs experts to make the news they description credible. As man in the home alarm business, you are that expert. In a situation like this where the story is a hot topic, it's very likely they'll be happy to hear from you and even feature you in their story. Just be sure to have an idea in mind when you call - saying "Put me on Tv to talk about the up-to-date break ins in the area" won't cut it.

Remember, the news reports what's current and of interest to viewers. That's exactly the facts you need to fabricate succeed up stories for reporters and producers that feature your business. So if you're wondering what your next news issue will be about, tune in to the News issue Idea facility at 6pm to find out.

The News issue Idea facility

Related : todays world news headlines

0 comments: