How To generate A News Angle

Monday, February 21, 2011

Think of a triangle. On the left, dream the story you want to tell. On the
right, you have zeitgeist , or curent events.

The object of the game is to generate
a unified, triangulated center...literally an "angle" for your story.

Todays World News Headlines

For example, if you have improved your firm practices, you might apply
the popularity of television transformations, and promote your story as an
"extreme makeover" for busy professionals.

By tying your story to something topical, you vastly improve its chances of
being heard.

A good story with a mediocre salesperson is great than a bad story told by the
most speak salesperson. Lack of slickness is honestly an asset.

If you had the many press kit in the world-but a lackluster story-I couldn't
get you on the Today Show . But if you were pregnant with Osama Bin Laden's
baby, I could get you on with a smudged fax.

In America Today, for great or worse, the way we come to be credible is by being
visible. These are wacky times. Where there's no visibility, there is no
credibility. That's just the way it works.

How To generate A News Angle

Related : todays world news headlines

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